Design March - Kraum
Kraum plays a key role in Reykjavik’s design extravaganza
Whenever I visit Kraum, in Reykjavik’s oldest building on Aðalstræti in the city centre, I always find myself intrigued by the new ideas and designs that constantly appear there. At this time of the year, when the design festival is held, drawing visitors from all over the world, there is even more to see.

Exclusive design contribution
Last year, Kraum held a competition for a redesign of the pancake pan - a utensil found in almost every Icelandic household. This year, a design was commissioned to create a laufabrauð cutter.
What, you ask, is a laufabrauð cutter? This is a special type of delicious crisp bread, popular here at Christmastime. The solid brass cutter is a work of art in itself, beautifully envisaged and perfectly crafted as a tool that will last for generations.

Nine guest designers
In addition to their own contribution, Kraum is featuring the work of nine guest designers from different fields.
Take, for example, the work of Helgi H. Eyjólfsson, who has produced a range of eye-catching ladies’ handbags - each hand-made in wood. I’ve never seen anything like them. Two dramatic lamps are on show: the Raven’s nest, by Daníel Þ. Magnússon and the Home, by Sonja, which are certain to be attention-gatherers. Sonja has also produced a set of candleholders she calls ‘5’: 5 colours, sizes and shapes.
Also in the ladies accessories’ field, Elín Hrund Þorgeirsdóttir presents handbags, purses - and a range of cushions - using the ‘Slow Design’ concept of materials from the past or recycled in brilliantly simple ways.
Behind the brand ‘Hring eftir hring’ is the designer Steinunn Vala. Rings and necklaces are made from a wide range of different materials;  from coloured clay and ceramic to wood and silver.
Naturally, clothing designers feature prominently with Erna Óðinsdóttir’s ‘Kurl project’, focusing on the use of Icelandic wool in elaborate and beautifully fitting or flowing robes.
Milla Snorrason is premiering her first collection featuring patterns based on the architecture of Guðjón Samúelsson and Reykjavik’s harbour surroundings, designed by Borghildur Gunnarsdóttir.

Bursting with design
Kraum presents the work of over 250 designers in many different fields and the shop is a magnet for those seeking something new and interesting. Whether clothing, accessories, home items or creative cards, Kraum stimulates the imagination of both designers and visitors. The best part is that you can take home what you like (or have it shipped) and be a part of the design revolution that is sweeping Iceland.

Aðalstræti 10 • 101 Reykjavík
+354 517 7797


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