The Joyful Wonderland
The Joyful Wonderland
The little Christmas shop that is festive all year round   
Anne Helen, owner of ‘The Little Christmas Shop’ on Reykjavik’s main shopping street, Laugavegur, is what you might call a ‘one woman wonder’. When she lost her job in tourism ten years ago, she decided it was time for a change and turned to doing what she does better than most of us; making the world a prettier place, one Christmas ball at a time.

In the Land of Eternal Christmas
Anne Helen, a genuine aesthete, says she has always had somewhat of a Christmas frenzy and an intense passion for things of beauty. She never goes for anything average but hunts for things of quality that truly stand out.
Though she imports merchandise from all over Europe, her ambition is to specialise in Icelandic handiwork and ornaments. She already has an extensive collection for sale, most made exclusively for her by artists, each having a distinctive approach and working in materials as different as wool, glass and clay. In addition to customary Christmas ornaments, she includes local folklore figures, like the thirteen Santas and the Christmas Cat.
Anne Helen loves is to tell customers about Icelandic Christmas traditions. Visitors often stop by simply because they’ve heard of her hospitality and the shop’s friendly atmosphere. They rarely leave empty handed. After all, placing an Icelandic Santa on your Christmas tree every year is a great way to remember your visit to Iceland.

Litla Jólabúðin
Laugarvegi 8 • Reykjavík
+354 552 2412

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