Greinasafni: Icelandic Times
A Fishing Trip with a Difference
Suðureyri leads visitors in an eco-Fisherman’s Life
As you burst out of the tunnel high on the mountainside at the end of the fjord, the view down to the sea is enough to inspire even the most jaded tourist. However, it is what goes on in the village below that is completely out of the norm.
Frommer’s calls it “the best small village or town to visit in Iceland”, so there is clearly something to experience here that would make the trip to the far north-west fjords memorable and special.
For generations, the only forms of transport were boats, the hardy Icelandic horse or simply walking. However, the massive mountains separating the main town of Ísafjörður from the surrounding villages meant that trips were arduous and in winter hazardous or impossible for long periods. It is only in modern times, with the building of tunnels and modern transport that it has become much easier to reach them.

66° North

The famous clothing company, 66° North, was founded by Hans Kristjánsson in Suðureyri in response to the need the sailors had for warm, waterproof clothing. He travelled to Norway to find out about the clothing used by Norwegian sailors. Suðureyri is 66° North of the equator, where good clothing is a must. The company’s clothing is not just for fishermen but its wide range has become some of the warmest, most fashionable clothing that is now sold and worn worldwide!

A village with fresh ideas
Suðureyri (pronounced Soo-the-ay-ri) is a traditional, yet eco-conscious fishing village that is pioneering a new concept that draws visitors into the daily work life of the village. “Work? Surely not while I’m on holiday! That’s what I’m taking a break from!”, you might say. However, a change is often as good as a break and an opportunity to try your hand at something you would never normally get to do. Whether joining a fishing boat crew or touring a fish-processing factory, these are authentic cross-cultural experiences you’re unlikely to forget!
Here you will find a village that is working together as a team to provide the visitor with an understanding of their way of life - a life they are justifiably proud to share. Here you can learn about all the steps involved in bringing that delicious fish from the sea to your plate.

Friendly fishing
The boats and their fishing methods are designed to minimise the impact on the environment. After visiting the baiting sheds to help prepare the lines, you are enlisted as a crew member on one of the boats and off to experience a true-to-life fishing trip with long-lines or hand-lines.
Long lines are wound on drums, each containing about 500 hooks. A boat will usually take about 20 drums, making a total of 10,000 hooks. After arriving at the fishing spot, the lines are laid out on the seabed for a couple of hours. Then they are heaved back on board and the catch is sorted.
Boats equipped with hand-lines generally have four or five wheels, each carrying a line with six to eight hooks baited with artificial lures. The motorised wheels automatically cast the line and reel in the catch from just above the seabed. When a fish takes the bait the gear is dragged to the surface and the catch is taken on board. This method is not unlike fishing with a rod and line in a lake or river.  
After the trip, visitors can process their own catch. Finally, those fish can be cooked and served at the Talisman, the hotel’s restaurant. At the restaurant, every visitor should take the opportunity to enjoy some of the village’s freshest products.
Suðureyri’s fishermen strive to practice sustainable, environmentally-friendly fishing in complete harmony with nature. They know this will ensure their own future and that of their children.

Swiftly to market

After a fruitful day at sea, the boats land their fresh catch. The Íslandssaga processing plant takes over. Visitors can see how swiftly the fish are processed and packaged for markets abroad. They are on sale all over Europe just 36 hours after being landed!

Nothing is wasted

Parts of the fish which are not used, such as the heads and trimmings are not wasted. The heads are geothermally dried and sent to Nigeria, where they are used in soups. The remainder is minced and frozen before being exported as animal feed. It is specially frozen in the shape of loaded pallets, saving packaging and disposal costs.

Feed the Fish
A visit to Suðureyri would not be complete without feeding the fish! The lagoon in the village is full of fish so tame that they will even take food from your hand! Take care, though, as they might try to take a bite the hand that feeds them! You can buy fish food in the Fisherman mini market. Although they are free to swim out to sea, they have chosen to stay in the lagoon, where they receive a great deal of attention from visitors. Make sure you pay them a visit, too!

Fresh fish from the Web
If you want more fish when you return to Reykjavík, you can go online and buy fish from Fisherman’s online shop and have it delivered to your door - or your friends’ doors. Fast fish delivery is guaranteed when you shop online!

For further information:
Their online store is at:

Tengt efni

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