Icewear takes on Víkurprjón
Taking the knitwear industry to new levels
Easily among the most picturesque villages in Iceland, Vík-í-Mýrdal is one of those must-see places for the tourist. With its black sand beaches, formidable landscapes, sheer-faced mountains and a church perched on a hill above the town, the postcard-like scenery is the picture of perfection. The white expanse of Mýrdalsjökull Glacier looms high above the tiny village of 291 inhabitants, one of the smallest population centres in the country.
Vík is also home to the popular woollen goods and souvenir shop, Víkurprjón, a favourite stop of independent travellers, as well as tour buses bringing visitors to the south coast. Inside you will find treasures of all sorts: lovely hand knitted items, machine-knit woollens, and a wide variety of Icelandic souvenirs to take back home with you such as mugs, magnets and t-shirts to name a few.
The Icelandic outdoor clothing company, Icewear, has recently taken over Víkurprjón, who has been a major employer in the village for many years. The move coincides with Icewear’s 40th birthday and comes at a time when the company felt ready for expansion into other markets. Icewear director, Ágúst Eiríksson says that the shop in Vík will continue selling Víkurprjón products along with its own Nordic Design—Heritage Collection.
Icewear carries an extensive collection of outdoor clothing ranging from woollen sweaters, mittens, gloves and hats, to down parkas, with an emphasis on new fabrics and trends. The company prides itself on friendly customer care and competitive pricing. Sold in shops all over Iceland, Icewear clothing is also available internationally.

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